Throughout my college experience, I have worked on a variety of client projects and assignments. These projects have taught me a lot about various aspects of marketing, including: Managing a brand, digital marketing, Social Media monitoring, and SEO/Paid advertising. I believe marketing to be one of the most critical parts of a successful business. The ability to express the value of a business and communicate products and ideas effectively is a vital part of marketing. I am most passionate about SEO and paid advertising. Increasing a company’s visibility on Google and other search engines helps people find their businesses and leads to more sales. I have also had an interest in looking at data and analytics, and discovering how that data can be utilized in future campaigns and marketing projects.